fil~gril Fusion Restaurant
fil~gril is an imaginary Filipino-American fusion grill restaurant built from my interview with my then-boyfriend, now-husband. Under the direction and guidance of Monina Velarde from The New York Times in 3 weeks, I created a design system for the restaurant, as well as applications of the restaurant’s brand identity on various medium. See the research document here
![](https://freight.cargo.site/t/original/i/3fe5c8de356489a7a2d9ff8c633e5cae67c0a8b2e948cebab253b8f54b39cf48/FrameArtboard-1.png)
Brand & Identity Development
![](https://freight.cargo.site/t/original/i/fe4e882a5b6f8d1043a7e380c51973159031f12e8420dfa949a428c342e486ac/PRIMARY_TYPEFACE_SPECIMEN_1.gif)
![](https://freight.cargo.site/t/original/i/ba93e34a827a51fd56bd58e6c972f7db8a9b020b360ac14099432f3266c874ea/color-palette_2.gif)
![](https://freight.cargo.site/t/original/i/0f7095546c8b76e6cd78cc824dc350f207c6670d1594faa0e318026d3f0a4f1e/logo_2.gif)
![](https://freight.cargo.site/t/original/i/d10d8cd9be64a951c23d211caf39f8be8d7a209fd3c8c8c0994b67511dc92cfc/SECONDARY_TYPEFACE_SPECIMEN.gif)
Brand’s Physical Applications
![](https://freight.cargo.site/t/original/i/5a8af6e9132abbf5371a13e6585da11b05114c9d6b2f02dc70ed6d33ac8d311f/F2_store_1.png)
Exterior signage
![](https://freight.cargo.site/t/original/i/8b630df7de048e6fe66490a48add086013da86a592259ecd9e4d4d7063e08074/FlexWS2_002204042020.jpg)
Interior murals/wallpaper
Brand’s printed collateral
![](https://freight.cargo.site/t/original/i/fdade26835ae850d3be3b5a2861f98513ae9c8424efd90ea2edb39c71cb1c5e0/FlexWS2_002804102020.jpg)
![](https://freight.cargo.site/t/original/i/5468b4b7e8a54c7486143fba03b35446a4f5d84ca0eecbd9518920210105d829/JCG-01598.jpg)
![](https://freight.cargo.site/t/original/i/8913f95131735e72327e8393458fccf960612aa56e362a357cbe336a2007cc23/FlexWS2_000903312020.jpg)
![](https://freight.cargo.site/t/original/i/90f0968622cdb61cb67d5375f6856d9dcbe8812c7132d1eb1f49a687fb694dff/FlexWS2_001103312020.jpg)
![](https://freight.cargo.site/t/original/i/e2a736a1593ff1d96dc773d65e53b4bd96825e83a016a78f5f2dc763af3247e7/FlexWS2_000203312020.jpg)
![](https://freight.cargo.site/t/original/i/36b229ddedb496c7ceb9430df202cfb7a62a60944c8bd61f69f905c0ffd12cde/16.jpg)
![](https://freight.cargo.site/t/original/i/704ecd18e8c92baac5bf5a5915263a227a3b46b23e8c580ac7a4d770f7069670/FlexWS2_000103312020.jpg)
![](https://freight.cargo.site/t/original/i/923687db752071eca21666bd11913a48046cc8cc5c425d6c281bd3e1faede90a/FlexWS2_000603302020.jpg)
![](https://freight.cargo.site/t/original/i/509f4b612ccf57f8141d626f2da9693ea7c3efabc3a4289e0e36d06f0009ea65/FlexWS2_000703302020.jpg)
![](https://freight.cargo.site/t/original/i/c9a353ca781f65cc45803148aa0d8fded32d6566a5642e1df389995fbf3b73a7/FlexWS2_000803312020.jpg)
![](https://freight.cargo.site/t/original/i/81847d2d9a3d94c6c61627320073a08e466f179e2fcbf281b2f31749f4110e31/FlexWS2_001003312020.jpg)
![](https://freight.cargo.site/t/original/i/454bae55d6ed08388ac1304f78cb5e9f1fecbc548db70c9a6b6c80dc049c2bd4/FlexWS2_001203312020.jpg)
![](https://freight.cargo.site/t/original/i/2ef306364eaf71e3e75053ba62278fc265c5034a4cb8142991da0b7a2e50adfc/146-shopping-bag-mockup-02.png)
![](https://freight.cargo.site/t/original/i/2d634dd20ca0f38504a4016ac47bdcc6d0384e3fd65312a2a03da69a8a08edcf/Brown-Paper-Bag-MockUp.jpg)
![](https://freight.cargo.site/t/original/i/799c59a4128c110a980c9e54eb334c4860204dc8e5bc33cb7c103aec71cb51b9/FlexWS2_000403312020.jpg)
![](https://freight.cargo.site/t/original/i/8a69ed23a4f7e898c933a43d49b7aef0fa538013994aff6cd3627ba297868bc1/FlexWS2_001303312020.jpg)