Morning Consult: Marketing & Communications
During my tenure at the Morning Consult, I had the opportunity to work on a range of projects from three verticals. My role was Visual Designer in name but Multidisciplinary Visual Designer in practice. Here is a recap of the work that I have created for the Marketing & Communications verticals.
Marketing & Communications
Marketing & Communications was a vertical in Morning Consult that dealt specifically with Social Media, Marketing Campaigns, and Internal/External Projects. In my capacity as a Visual Designer, I supported 3+ marketing campaigns, motion graphic design works, multiple internal/external sales whitepapers, corporate resources, and social media efforts on LinkedIn, Instagram, and Paid Ads.
Marketing & Communications was a vertical in Morning Consult that dealt specifically with Social Media, Marketing Campaigns, and Internal/External Projects. In my capacity as a Visual Designer, I supported 3+ marketing campaigns, motion graphic design works, multiple internal/external sales whitepapers, corporate resources, and social media efforts on LinkedIn, Instagram, and Paid Ads.
Feature Images for Decision Intelligence Blog Posts
Images created to support client-facing SEO blog posts to introduce Morning Consult Intelligence products.
Art directed by Vlad Gorshkov
Images created to support client-facing SEO blog posts to introduce Morning Consult Intelligence products.
Art directed by Vlad Gorshkov
Feature Images for General Marketing Blog Posts
Art directed by Vlad Gorshkov
Art directed by Vlad Gorshkov
Social Media Recruitment for Product & Engineering Roles
I built the campaign visuals, created social media posts, Canva templates, and video templates & motion assets. View the campaign pitch deck here. Additionally, view another installment of the recruitment campaign here.
Art directed by Vlad Gorshkov; Collaborated with Jessica Pratt & Mel Robb
I built the campaign visuals, created social media posts, Canva templates, and video templates & motion assets. View the campaign pitch deck here. Additionally, view another installment of the recruitment campaign here.
Art directed by Vlad Gorshkov; Collaborated with Jessica Pratt & Mel Robb
Fastest Growing Brands 2022
Fastest Growing Brands is an annual report that “rank the top 20 fastest growing brands that have seen the biggest rise in purchasing consideration this year and how that is playing out across generations.” I had the opportunity to work on FGB 2022 marketing campaign. During this time, I animated the campaign visual elements, logos, created social media posts, paid ads, and promotional videos. See the landing page with elements I built and put together by Jodie Custodio.
Art directed by Vlad Gorshkov, Natalie White, Hannah Cusworth. Collaborated with Jodie Custodio and Ashley Berry.
Fastest Growing Brands is an annual report that “rank the top 20 fastest growing brands that have seen the biggest rise in purchasing consideration this year and how that is playing out across generations.” I had the opportunity to work on FGB 2022 marketing campaign. During this time, I animated the campaign visual elements, logos, created social media posts, paid ads, and promotional videos. See the landing page with elements I built and put together by Jodie Custodio.
Art directed by Vlad Gorshkov, Natalie White, Hannah Cusworth. Collaborated with Jodie Custodio and Ashley Berry.
Fastest Growing Brands 2022 Animated Countdown Graphics. View full version here.
Recruitment and Interviews Supplemental Documents
During my time at Morning Consult, I had the opportunity to work on a couple recruitment and interview process documents for the Morning Consult HR department. I worked on cover design, interior layouts, and small ads design within these documents. Below are some of the pages that are safe for public viewing.
Art directed by Vlad Gorshkov
During my time at Morning Consult, I had the opportunity to work on a couple recruitment and interview process documents for the Morning Consult HR department. I worked on cover design, interior layouts, and small ads design within these documents. Below are some of the pages that are safe for public viewing.
Art directed by Vlad Gorshkov
Gen Z’s Favorite Brands 2022
Gen Z’s Favorite Brands 2022 is a special report that is “Morning Consult’s definitive ranking of the brands that are most successfully winning over the youngest generation of adults.” I had the opportunity to work on Gen Z’s Favorite Brands 2022 marketing campaign. During this time, I also animated the campaign visual elements, logos, created social media posts, paid ads, and promotional videos. See the landing page with elements I animated. Additionally, view the animation guide I created here.
Art directed by Vlad Gorshkov, Natalie White, Hannah Cusworth. Collaborated with Jodie Custodio, Ashley Berry, and Tadiana Martinez.
Gen Z’s Favorite Brands 2022 is a special report that is “Morning Consult’s definitive ranking of the brands that are most successfully winning over the youngest generation of adults.” I had the opportunity to work on Gen Z’s Favorite Brands 2022 marketing campaign. During this time, I also animated the campaign visual elements, logos, created social media posts, paid ads, and promotional videos. See the landing page with elements I animated. Additionally, view the animation guide I created here.
Art directed by Vlad Gorshkov, Natalie White, Hannah Cusworth. Collaborated with Jodie Custodio, Ashley Berry, and Tadiana Martinez.
Gen Z’s Favorite Brands 2022 Landing Page’s Animated Banner.
View full-size here.
View full-size here.
Competitive Campaign 2023
Competitive Campaign is an annual Marketing Campaign that highlights the Morning Consult’s advantages over competitors in the same market sector. I had the opportunity to work on two deliverables for this campaign before my untimely departure: Infographic and Introductory Whitepaper. See the full Infographic here and some public viewing-suitable pages below.
Competitive Campaign is an annual Marketing Campaign that highlights the Morning Consult’s advantages over competitors in the same market sector. I had the opportunity to work on two deliverables for this campaign before my untimely departure: Infographic and Introductory Whitepaper. See the full Infographic here and some public viewing-suitable pages below.
Winner of Deloitte Fast 500 2022
I had the opportunity to create a set of two graphics to announce Morning Consult’s win on Deloitte Fast 500 2022 Company list. I conceptualized the graphics with the colors from Deloitte’s brand palette and familiar data-like elements. See the announcement here.
I had the opportunity to create a set of two graphics to announce Morning Consult’s win on Deloitte Fast 500 2022 Company list. I conceptualized the graphics with the colors from Deloitte’s brand palette and familiar data-like elements. See the announcement here.
Social Media Graphics
Here is a collection of social media graphics/Canva templates that I created for Instagram, Twitter, and Linkedin. Each graphic set directly supports a specific tracker or a report.
Here is a collection of social media graphics/Canva templates that I created for Instagram, Twitter, and Linkedin. Each graphic set directly supports a specific tracker or a report.
